Think about it—there's a reason caution signs are yellow. When we see that color, our brain immediately asks, *"What do I need to be cautious about? What's around the corner?"* It naturally puts us into a more heightened state of awareness.
For attorneys, that can become a strategic advantage.
Let's say you're taking a deposition or you're cross-examining a witness at trial, and part of your case is demonstrating that someone has a short temper. You need them to become flustered or emotionally reactive on the stand.
One tool you can use—alongside techniques like rapid-fire questioning or a more assertive vocal tone—is to incorporate a small amount of yellow into your wardrobe.
The deeper the yellow, the stronger the effect tends to be.
Color is just one piece of the behavioral puzzle.